2016-11-08

ABOUT BAUHAUS

Our Background

Established in 1991, Bauhaus imported internationally renowned brands of denim and accessories for sale. It quickly became a fashion mecca for the young and trendy shortly after its opening. In 1994, Bauhaus officially launched its first own label – TOUGH Jeansmith. This set Bauhaus firmly as a market leader in the segment of denim retailers. In 2002 and 2005, Bauhaus continued to launch two more of its own labels, Salad and 80/20 respectively. The former focuses on fashionable ladies wear while the latter features the military-inspired casual chic. Both offer a wide range of choices of apparel and accessories for consumers, as well as broadening the style spectrum for Bauhaus.

In May 2005, Bauhaus took the company to yet another level and became listed in the Hong Kong Stock Exchange.

With more than 70 retail outlets in Hong Kong and Macau, Bauhaus at present has more than 200 corners and points of sales throughout the world. In addition to its own brands, Bauhaus will continue to actively bring in more premium denim brands and top quality fashion labels to strengthen its position as a market leader in the fashion world.

Brand Vision

Bauhaus is a name associated with a German art and design school famous for its avant-garde and individualistic artistic philosophies. This ties the company to the artistic philosophy that Bauhaus is unconventional and avant-garde, representing continual creativity, originality and functionality.

Holding forth the above philosophy, Bauhaus creates each item, from the selection of material, color, style and functionality, with extreme care. Adding on unique design features, different colors and materials to reflect the unique sensitivity of each brand, while addressing the market needs. Retaining the strong brand identity of each of its own labels – TOUGH, Salad and 80/20, it is Bauhaus’s hope to create a lifestyle attitude and desire for customers through fashion.

Brand Flagships Stores

JD Bauhaus Flagships Store http://bauhaus.jd.com

TMall Salad Flagships Store https://salad.tmall.com

TMall TOUGH Jeansmith Flagships Store https://toughjeansmith.tmall.com